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Social Networking for SEO and Search Marketing Professionals - coming soon!

WE ARE LAUNCHING our Social Networking Site for SEO and Search Marketing Professionals, so check back soon. All of our sister site from Blog Templates at MyTypes will be here too, this is great news!

Our Free SEO Tools, for Keyword Analysis - Google’s KEYWORD SEARCH TOOl

*We highly recommend that you use this tool above to discover the most appropriate keywords to target for your online businesses. We think there is nothing more important than targeting the most appropriate keywords. We offer our users 24 all in one tools for Search Engine Optimization (SEO), Search Engine Marketing (SEM) and Internet Marketing to analyze and optimize sites for free. Feel free to check out our SEO Tools, and use them as much as you’d like.
To access these tools click the SEO Tools Tab above or click here. All that is required to access the tools is an email address.

1) Fill out the top box on the SEO Tools page and click submit.

2) You will receive and email with a link to login. click the link.

3) Login in with your email address

4) Manage your account by inputing web sites and corresponding keywords

5) Start Analyzing sites

You can find direct access to all the tools on the Left sidebar, the right sidebar contains archives of the LinkMint.com blog, categories of blogs and the links. The most recent blogs can be found below this entry. They are separated into 4 categories.

1) Link Popularity Tools

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For a summary of the tools contained in each category please click on the above links for a detailed description of the tools please see the tools home page on the left or through links in the categories. Last but not least use LinkMint to manage your SEO, SEM or Internet Marketing for your own personal sites or your client sites. The site management is currently handled through the Manage Account tab within the Linkmint Tools section. for more on Account Management see our page to the left.

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SEO vs SEM and the Power of Blogs for Promotion

I am working on a bigger post on SEO versus SEM, so be patient. But, I get this question from a lot of people, should I SEO first or focus on Adwords and SEM? The key difference between SEM and SEO is that SEM includes Advertising, and mainly advertising on search engines, which makes it Search Engine Marketing. There are main differences such as SEM is very expensive in the long term, SEO takes longer, but they both have something in common. Which is?

SEM and SEO both have to optimize keywords, and do a lot of keyword analysis. The ability to target keywords is the key, to change them, and to make sure the most appropriate keywords are being used. SEM has higher click through rates, and faster Return on Investment. But, SEO has a great returns if/when you get ranked in an ethical manner in the top 5 on Google. It’s very important to know that the base commonality of SEO and SEM is the same, which is Keyword Analysis. SEM is very easy to execute, Google Adwords and eFrontier or Aquantive from Microsoft can help you optimize your Ad campaigns. SEO (search engine optimization) is a very difficult and time consuming process. It’s very difficult to master, much more than SEM. Enough of the not so long SEO vs SEM post hunh? I can’t stop writing, I love writing blogs:-).

SEO vs SEM here is the big key, when you rank in the top 10 for a keyword, and you advertise on the same page on Google for that keyword, guess what happens? My experience with the above example is validated and confirmed with SEM managers who spend millions on Google Ads.

Now for some shameless promotion of our friends companies such as the people search company PeopleFinders.com, our clients such as Cross Jewelry and Designer Jewelry by LoveRelic.com, and our own Silver Jewelry properties. And, let’s not forget the great Green Products site, Greenisbetter.org which sells energy Infrared Heaters and one of the best brands of Air Purifiers on the market. I can’t believe I am involved in selling products such as air purifiers and infrared heaters, but since they are energy saving and good for our health, I am actually excited about it. For a not so similar reason, I am equally excited about my friend’s company PeopleFinders.com which has one of Web’s largest people search databases. For a a very competitive keyword Silver Jewelry we are also inching up and moved to #14 on the big G.

Why are we promoting these sites on our blogs? Hello, we are an SEO Services company that is the business we are in? We have to SEO these clients and writing about them on our blogs is the what we get paid to do. But more importantly, we have to provide valuable content to you our readers, and I believe we do a good job of that. Thanks for reading!

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Vipin Singh and MyTypes.com on Blogs, SEO and Promotion

I just wrote this on our SEO blogs enjoy:

Blogs, SEO, Shameless Self Promotion and NASCAR

Why is there such a thing as Shameless Self Promotion looked down upon? People who promote themselves are fine, But if it is business related, promotion is required so people are fine with it. We write a lot of blogs about SEO, Search Engine Marketing and Internet marketing, but a lot of times, I write about subjects I love, and of my personal opinions. Our goal is always simple, we SEO our clients, this involved promoting their businesses.And some times we even promote friends companies without them being clients at all, via writing blogs to SEO their website. As in the case with our writing last week of my friends Dan’s company PeopleFinders.com, which provides People Search products. Think of them as the search engine to find people, people search is really about having the best database and providing the best services. I write blogs about political topics, business topics, tech news, tech personalities. I write to provide my opinion, my insights, I have been a technologist since 1988, I have a degree in MIS, and I have had nothing but a laptop since than. I have made millions, I have lost millions, I enjoy innovation, and I love blogging, period. I write a lot on my blackberry, as I am doing right now, from my blackberry.

I am watching Nascar, which I never ever do. It gave me the idea to write about Self Promotion, and business promotion. Any one watching Nascar knows, that this sport has the most promotion of any sport. In writing a book about “Marketing is a Contact sport”, one has to mention Nascar. Super Bowl from the NFL probably has the biggest company making promotion. And Tennis is one of may favorite, especially as SonyEricsson, one of my good friends is a Director of Marketing there too.

Well talking about SEO and self promotion, I have to plug in some more businesses. One our mentors is a retired Colonel from the US special forces, and he owns and runs the best Air Purifiers company. You may have heard that Sharper Image has been hurt by the Air Purifiers, that produced Ozone. Well these Air Purifiers don’t do that, thank god, and Keith Jill and Bennett will start to market these Air Purifiers on Green Shop our GreenIsBetter.org.

News from Nascar, the race I am watching is called Sprint Cup, at Telladega, from Alabama has 250,000 fans watching this race, never even heard of this race. Now I have heard that Nascar has huge fans, but being a Obama fan, I don’t think the Nascar people would have a lot of love for me. I am glad to see Toyota’s in there along with the Chevy’s. I have always loved the Impala’s, they would be the classic car that I believe is the all American car. Talk about contact sport, these guys are going out at it, almost crashing in to each other. 30 some cars, all within 2-3 seconds of each other, within 16 laps to go, go Nascar go. They just showed Joe Gibbs the previous coach of Washington Redskins. They are going head to head at 195 miles per hour. Now there is a crash.

Let’s close this post, we write blogs, not novels here right. This one is like the minute by minute blogcast on Sprint Cup Nascar race. So what other companies do we SEO for? Their is the Silver Jewelry company LoveRelic that provides Designer Jewelry, but at the moment is just Cross Necklaces, Cross Rings, and Cross Jewelry. Jill Brahms is the designer, she is amazing, she is actually an ex-Boeing marketing manager. Wow from Boeing to Designer Jewelry that has made the cover of Maxim Magazine. Let’s see, I have covered friends from a People Search company, PeopleFinders.com.

I have talked about the Air Purifiers from Steril Air Purifiers and the colonel. Oh I did not talk about the Barter company, ITEX. That is because they don’t need any SEO help, they are ranked so high for their SEO keywords. We don’t really have any vested interest in Seattle Real estate for UrbanTango.com. But we should talk about some of Blogging keywords, such as free blog, blogs, create a blog, and blogs. Oh yes the SEO services, what a wonderful world that we have to work for clients and fit them in our blogs.

All of this would be called shameless blogs promotion, because it’s business promotion via SEO, it really is not Shameless self promotion. We do have to feed our kids and promote our blogs and businesses. So go buy an Air Purifier from Green Shop at GreenIsBetter.org, Silver Jewelry at LoveRelic.com. Oh, and go find some people at the people search company PeopleFinders.com.


SEO Services, SEO Truth, Get Blogs and Links by Vipin Singh

I just wrote this on our SEO Services blogs:

User Behavior statistics on News within Google results and SEO Tip #11

A few days ago, we reported that Google started to add the News results in the middle of it’s search results. You may seen images results in the past, and YouTube video results in the past, but news is a fairly new addition. Being your SEO watch dog and experts, we try to bring these things to you as fast as we see the changes. We did this with the Dewey update as well, we think there will be changes to the Google Algorithms and the faster you learn about the changes, the better you will be able to SEO your own site. By the way, Dewey is not done yet and there is still some major testing and retesting being done by Google. How do we know, there are significant variance in the Google results, due to different server clusters not being in synch yet.

We talked about being news worthy, and writing about news stories that people are talking about. You can find that blog, about specifically how to write the news blogs for SEO value. The fact that you write your blogs often is important. Add the keyword “News” in your title of your post is SEO Tip #11. But, do make sure you cover the news at some level, don’t cheat anyone. The article below covers a thread by the SEO experts on SEORoundtable.com go to their site to see what the USER behavior is like on different segments of search results. As in the past, we have learned that Organic search results get clicked about 5-6 times more than ads, but Pay Per Click ads have a higher conversion rate. So do advertise on Google, that can never hurt your SEO efforts either.

User Behavior Influenced By Blended Search Results

I also want to add a couple of comments about SEO and SEO Services that I hear from clients and large companies. Obviously, I have an Enterprise computing back ground and a technology degree from a world class, well Wisconsin class University:-). I have been around technology for a long time, and I think most technologists can’t seem to get past this point. They always worry about the crawl ability, site structure, and think something is wrong with their site. They choose not to work with an SEO Services company until they feel that their ON-Site issues are solved. My suggestion to all enterprise or small businesses, PLEASE PLEASE PLEASE listen to me, your site structure issues need only One small thing, and your techies can fix it within 5 minutes. That is you need the SEO Target keywords in the Title Tag. There are obviously many site structure issues that you need to address such as indexability, title tags based on URL and database fields to produce Search Engine Friendly Urls. And, you can do this internally, use an SEO services company and/or read the guide above from our Wordpress and solve this issues relatively quickly too.

What the big issue is that you need a high number, a very high number of quality contextual links, ethical blogs and content based links, from high Google Page Rank Sites. So is it really about the links for SEO? I hate to say that it’s as simple as getting more links than your competitors, but that is the fact folks. Now they need to be quality links from quality content such as blogs and contextual with proper Anchor text, but you really need more quality links. And, the best way to get them is to hire content writers to start blogging and get out and provide quality comments on popular blogs. So if you think some thing is wrong with your site, and you don’t want to hire an SEO Services, I don’t care if you do or you don’t. But, you need to get natural high quality links and blogging gives them to you. So take it from a biased SEO Services provider, but we are ranked pretty high for “SEO” and many of our blogging related keywords and for our clients. You need to get lots of quality links, and still clean up your site structure etc.

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Starving Seattle real Estate agents need SEO too?

My first blog was a blog about Seattle Real Estate when I was just learning about SEO and blogging.  My blogs address is at Seattle Houses and  the address is http://SeattleHouses.blogspot.com, kind of weird that it’s not ranked well for the keyword Seattle Houses, oh well.  This SEO Services guru hasn’t cared about the SEOing any Seattle houses or Seattle Real state keyword for about 2 years.  Having said that, I was shocked to see my Original website still ranked in the top 46 for Seattle Real Estate, and #14 for “Seattle Real Estate agent”.  This may not mean much to you, but any SEO services provider will tell you that real estate keywords are very very very competitive.  Now imagine, adding the word Seattle to it and making it “Seattle Real Estate“, ouch that is tough.  So, I am proud that we do things in a great way, and for long term.

Some of you know that MyTypes.com the blogging company went through a hard financial time last fall, and we started to do well early this year, right before Christmas.  We have been doing SEO Services for a large company, and are now picking up some SEO clients, and therefore started to think about SEOing our Seattle real estate agent site  to may be do SEO for Seattle Real Estate keywords.   And guess what, we are meeting with two seattle real estate agents tomorrow who want us to SEO their sites.

Today I did something I rarely do, I picked up around our families for sale.  We did this as we had an Open house, and our renters like most renters don’t usually do the lawn work.   Queen Anne DuplexQueen Anne Real Estate in Seattle is still a market, where I see a lot of homes sold versus for sale.  I heard from a casual renter that, he saw three foreclosures on Queen Anne Real estate market recently, that is from about 10,000 homes folks.  That is a very small percentage.  Now homes in Seattle real estate market may be selling a lot slower, and are certainly not appreciating 15-20% a year.   The Queen Anne real estate market had an average home sale price of $970,000.00.  Hopefully our Queen Anne duplex will sell, if you wish to see it, send an email to our Seattle real estate agent JANET McDermott.

send her an email to: mcdermottja@comcast.net  The Queen Anne Duplex is priced at $800,000.00 which has been on sale for while.  For some reason, Seattle Real Estate developers have had a hard time getting financing due to crazy mortgage crisis.  Seattle real estate market has softened quite a bit as far as brand new town homes and condos are concerned.  A lot of brand new condos and town homes have been turned in to rentals.  What amazes me is the amazing amount of brand new high rise condo buildings in construction.  This large amount of properties can not bode well for the over Seattle real Estate market, and I know a lot of Seattle real estate agents are starving, and some have even left the business.

What amazes me is the number of multi-million dollar properties selling around Queen Anne real estate, most are selling quite fast.  I think the rich and the extreme wealthy are not effected, and the Microsoft and Amazon earnings are certainly going higher and higher.  What that means for Seattle Real Estate, is that more jobs are being creating and the seattle real estaet agents won’t starve for too long.  I do not know any unemployed person in the Queen Anne real estate market, and not even in Queen Anne Seattle.  I do wish that our company MyTypes, Inc would do better so that I can finally make a better earning, right?  To be honest with you, I would like to get back to my earnings of 2004, maybe some day.  So if you or anyone you know are looking for any SEO services, or to hire one of the best SEO consultants in the world.  We are ranked #12 today on Google for the keyword “SEO“.  Ok, we were ranked #9 last week for the same wonderful keyword SEO which stands for Search Engine Optimization.   I do think it’s a temporary Google cluster thing, I hope any way.

Till than, I will continue to write blogs, but at the early part of this week, I am working on my book check out my SEO blog for the latest, and by the way if you know anyone looking for SEO Services don’t be afraid to send them our way.

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The Anatomy of a Search Engine, SEO Tip #7

The Anatomy of a Search Engine

The link above will take you to the research paper by the founders of Google, it is hosted on the Stanford University website. It discusses in relative detail the problem that Google is trying to solve, and how it goes about doing so. Some of you are not technical SEO types, so you can pretty much ignore it. For some of you software engineer types, and the SEO Services people, it gives you real clues on what Google maintains as it’s core, which will never change, just enhanced. Those of you who want to know the intricate details of how the Google Algorithm ranks a page, it is explained in the above article. By in large the original system still is true within the Google back bone. 396730_27936030_sxchu-photo-blogs.jpg

What has changed is the ability of the system to understand, spam links and many other types of tricks the unethical SEO’s have implemented over the years. Anchor text section is still in place as the most powerful SEO Tip, and writing good quality content is still king. So we will attribute Anchor text in links from high PR sites as the SEO Tip #7, the most powerful SEO strategy.

I was going to leave this post as is after the preceding paragraph, but I did some more searches on the “Google Algorithm”, and decided to add more clarity on what I see to be more accurate right now. If you are an SEO Services provider, and/or searching for the keywords “SEO“, you see us in the top 10. But prior to us, the kid genius as they call him, and Jedi SEO Rand Fishkin from SEOmoz.org was always in the top 10. He has written a good post on what he thinks is the Google Algorithm, he wrote it on 10-16-06, here is the formula as he sees it:

GoogScore = (KW Usage Score * 0.3) + (Domain Strength * 0.25) + (Inbound Link Score * 0.25) + (User Data * 0.1) + (Content Quality Score * 0.1) + (Manual Boosts) - (Automated & Manual Penalties)

KW Usage Factors:

  • KW in title tag
  • KW in header tags
  • KW in document text
  • KW in internal links pointing to the page
  • KW in domain and/or URL

Domain Strength

  • Registration history
  • Domain age
  • Strength of links pointing to the domain
  • Topical neighborhood of domain based on inlinks & outlinks
  • Historical use & links pattern to domain

Inbound Link Score

  • Age of links
  • Quality of domains sending links
  • Quality of pages sending links
  • Anchor text of links
  • Link quantity/weight metric (Pagerank or a variation)
  • Subject matter of linking pages/sites

User Data

  • Historical CTR to page in SERPs
  • Time users spend on page
  • Search requests for URL/domain
  • Historical visits/use of URL/domain by users GG can monitor (toolbar, wifi, analytics, etc.)

Content Quality Score

  • Potentially given by hand for popular queries/pages
  • Provided by Google raters (remember Henk?)
  • Machine-algos for rating text quality/readability/etc

Here is the link to the full post: Google Algorithm Post by SEOmoz.org

**Based on my understanding of the Google Algorithm, Here is a simple break down, the small factors are not as important for most people, so I am ignoring them. Also, I don’t see most people doing all four of them well enough, this is all we focus on and we consistently get ranked in the top 10 for very very competitive keywords. If you are not seeing your self in the top 10 for your keyword, than make sure you do all of the bottom four well.

(.40) Actual keywords in the domain

( for example for keyword “Weddding Photos” weddingphotos.com would rank very high, as long as it has proper title Tags, but mycompany.com/weddingphotos is ok, and still better than www.NorthernLightsphotography.com) This example is courtesy of our friends who run the Seattle Wedding photographers site, I always use them as example because for WeddingPhotos.com they are ranked #1 in Google. But, for their own keywords they are targeting “Seattle Wedding Photographers“, they are not in the top 10.

(.40) Anchor Text Links

( “Business Blog” Linking to MyTypes.com would be much better for ranking in “Business blog” than, “best business blogs“).

(.10) Meta Tags and Heading Tags of site

(Meta Tags are almost a requirement, and if you don’t have your keyword in the title it’s difficult to get ranked in it, but it is possible based on the other factors).

(.10) Content on site

(The more content the better, blogs are great, just the mention of the words such as blogs, news, report, reviews and forums helps a ton).

So much for the Google Algorithm, all I can say to the average person, (the non-SEO Services providers), don’t worry about the Google Algorithm, write lots of blogs, and promote your blogs in wikis’s etc, with lots of anchor text of course, of course.

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Ten Questions for SEO Services from MyTypes.com

MyTypes.com SEO Services Top Ten questions

For any SEO Services provider to answer, especially if you will be spending over $2000.00 a month on the budget. Why only $2k/month, well it can be amount really, but that is the going rate for a small business to pay for SEO Services. As we always say, its always cheaper to write blogs every day, but your business blog, should probably had proper keywords and you should know how to contextual linking, by reading any of our blogs, at any given time, you can sense how we do Contextual Links, so enjoy the blog below:
Before I start to rattle off some great insights from our SEO tips and Internet Marketing vault, I want to be clear that you understand that we are biased. We are in the business of SEO Services, but we still want to provide you the most information as possible, to help you make the best decisions to grow your business. The objective of this article is to convince you that we at MyTypes, Inc. are very knowledgeable about SEO (Search Engine Optimization), and that we are one of the best SEO Services companies in the world. Proof is in the pudding (well actual Google results), and our results should already tell you what you need to hear. We have engaged in SEO services for years, and we can execute ethical SEO strategies to get you top results, as our proof is in the pudding. We don’t advertise, here is a little self promotion on a minor note, we never wanted to do SEO Services, and until recently have alway just advised clients to do their own internal SEO services in the past. We have always wanted to just focus on our Blogging platform. We have delivered top results for large companies such as ITEX Barter, which is a public company. And for smaller businesses such as real estate website BoatCommunities.com, and LoveRelic.com a designer Jewelry company.

While we continue to engage with large and small companies for SEO services, we only want to work with/for a handful of clients. In the last year, we have also started to SEO for our own products in silver jewelry and infrared heater market segments. We have been providing professional SEO services for clients since Jan of 2006, and we have done it for our own products since 2003. We are pushing forth with a professional SEO Services strategy, and therefore we came up with the idea of Ten Questions to ask a SEO services company:

1. What is the most important factor in your SEO Strategy to achieve top 10 Google Results?

2. How many major Keywords do you have in the top 10 in Google for SEO and/or other related keywords?

3. Providing SEO Services for major Keywords is very difficult, how many keywords for your client’s major keywords do you have in the top 10?

4. What is your overall SEO services strategy and plan for us, your clients, what will you specifically do for us?

5. How do you help us pick the best keywords to SEO for our business? This is probably the most important question of our 10, if they shy away from major keywords, this is where you want to look for clues. Why not go after the biggest most traffic based keywords, make sure you get a straight answer, if not ask us!

6. What SEO Tools do you use, and for what?

7. What is your process for Link aggregation?

8. How much emphasis do you place on Google Page Rank, and it’s value in the SEO Process?

9. How do you SEO for Yahoo and MSN, not just Google?

10. What are your thoughts on Social Networking, Wiki’s, Blogs, and Digg?

**Notice we are not going to give you answers to these questions as other SEO Services providers and competition will use that against us. We are obviously very successful, but we work with you at y our level, we utilize simple but powerful SEO strategies, and if you read our SEO blog, and business blog, at our blogging platforms, you will see that constant focus on content. Google and the best in the SEO Services business world will/should help you develop a comprehensive content strategy. We just happen to have some amazing blogging tools and social networking and internet marketing strategies that simply work. And, for the most part we are willing to be compensated based on a mixture of performance and set hourly work, so you always feel that you are getting the best value.


A Marketing Social Network by MyTypes.com? Google selling SEO Services?

Check out one of our best SEO blogs below we just wrote in our blogging platform at myTypes.com, enjoy!

Google Now Selling SEO Services Via Performics

Check out the article above on Google and it’s acquisition of DoubleClick and the SEO services company that they now own called Performics. A lot of people are against Google offering SEO Services, but I am not totally against the idea. Read the Tech Crunch Blog above by clicking on the link above. Here are my reasons for Google to keep the SEO Services firm:

1 . If Peformics offers SEO services, it legitimizes the SEO services business as a whole for me. Some have said that SEO services should not offered as they are simply too unethical period. Obviously, being one of the best SEO consultants in the Internet Marketing world, I totally disagree. Ethical SEO strategies are part of good content development and web design strategy.

2. Google and Matt Cutts have always been forward and honest about what ranks well for SEO. Matt Cutts even shares in a video Ethical SEO Tips. They will only continue to be more honest with not only their clients, but the world, as they will be watched more carefully.

3. We need oversight and ethical SEO strategies right from the Google mouth, while I would like to think Google will share it with there peformics group, we all already know what ranks well. It’s the Title Tags, Keyword in URL, great content, and high PR links back to your website or blogs.

4. We need Google to continue and we need to watch what the clients of Performics are doing as far as their rankings. Whatever changes and they are doing it, we need to understand and emulate.

Why invent the wheel, let Google tell us what is the best SEO Tip, and let’s do it. For most of us that means we have to write lots of blogs, and get lots of people to write about our blogs or contents. On a side note, Did any of you notice a little more focus from us on our Internet Marketing and Social Networking lately? We are behind schedule in our launch of the marketing and business social networking site, but it got a lot closer today. Keith, did some amazing simplification of the front end and all seems to be working in our tech area.

Now the battle is between strategic position of the social network, should it continue as a business social network? Or should it position itself in to a marketing social network, a social networking site focused on marketing people, SEO consultants, and Search marketing, and Internet marketing professionals? Any comments, which is the best strategy?

By the way, did I mention that we are looking for a couple of SEO Services clients at the moment? We just had a large SEO Services contract get reduced as the project scope just changed, don’t worry they are still clients, and raving fans. If you know any one who need any SEO consultants or SEO Services, please pass on our information.

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Where I got my SEO Start back in 2003

Just wrote this on my person blog, so I thought I might share it on our official SEO site, enjoy:

Seattle Real Estate & urbantango.com still #47 on Google

I can’t believe we are still #47 for the keywords “Seattle Real Estate” in Google, this shocks me, and I just found this out.  I check some times, just to see if our first days of blogging and SEO were ethical and smart, guess what, they are.  Did you know that we got our start in the SEO game with me learning it from the bottom up in 2003 for my Seattle real estate website urbantango.com?  I learned back than that Blogging is a key to SEO and consistent rankings.  It took me about 2 years to get ranked in the top 10 in Google, actually I think I got to top 10 for a very short time for the keyword “Seattle Real Estate” and may have been at the top 10 for “Seattle Real Estate agents” a lot longer.

You see, SEO back in 2003 was a little known science, blogging was picking up, and Google was not public yet, so it’s full power was not there yet.  We ranked in the top 10 within Yahoo and MSN for the keywords for “Seattle Real Estate” but that did not necessarily give us the traffic.  My friend Glenn Sanford with SeattlePowersearch.com is still #1, how does he do it, and how can we get back to Google top 10 for the key words “Seattle Real Estate“?  Should I even try by writing a few blogs, or should I just let it be.  Frankly, I would like to try, so that is why I have been continuing to write this blog.  Especially, as I saw that we are still ranked #47 tonight, crazy, I never would have thought to do so, but go with your gut takes you, is what I always say, and here I am.

Why would I SEO for a Seattle real estate site, when I have nothing to do with real estate?  Well, I still have a lot of friends in Real estate in Seattle and I am sure they would all love some leads from me, that is for sure.  With the bust of the real estate market, buyers are more in need than sellers are.  And, the more leads a Seattle real estate agent gets the better.  I learned last week that a lot of real estate websites got their rankings taken away last summer because Google does not like the reciprocal link exchange strategies.  We certainly lost our page rank at UrbanTango.com from 4 to 3, but since we were no longer in the Seattle Real Estate game, we didn’t care.

So I will write a few blogs here and at our original Seattle Real Estate blog, called SeattleHouses.blogspot.com, that is where I learned blogging.  We will try to get ranked in the top 10 in that, to see what we can do.  If you are a real estate agent and are looking for SEO, it can be very tough to get ranked in the top 10 in your city, but we have a pretty sure way of doing so, drop us an email and or read our SEO blog at MyTypes.com/SEOblogtemplates and you will figure it out.  Let’s see what we can do, I am going to give us 30 days as a goal to get ranked in the top 10.  Let’s see what this SEO Consultant, moi, can do for my old site urbantango.com for the keywords Seattle Real Estate, anything but top 10 won’t make me very happy.

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SEO Tip #4: Business vs Marketing, choose your Keywords wisely

SEO Tip #4: Business vs Marketing choose wisely

A fews weeks ago, I wrote a blog about why I don’t know as much about SEO, as I thought I did. This was just after I learned about the Matt Cutts video about White Hat SEO tips. At that point, I did this in a tounge and cheek sort of a way, as that day I thought about writing an occasional SEO tip blog and making that a regular column of this site. 963657_easter_7-fromsxchu-photo-blog.jpg I have been humbled once again, and this time by my friend Mark, who is a SEM guru, and knows a ton about about Internet Marketing, Marketing and sales. Thank god he does not know about SEO as much as I do, but no matter how much you know, you can always learn more. This is what he helped me learn yesterday, yes on a Sunday, we met tod discuss why it is so difficult to measure the return on investment for SEO, especially when SEM or Pay per click ads work so well so quickly. No matter what you do, you have to SEO for the proper keywords with high enough traffic, otherwise you are just wasting your time. This leads us to our SEO tip #4, which is to use the Google Adwords Tool, keyword Estimator to see the size of the traffic. I have used this tool before yesterday for our SEM campaigns, but not as our SEO Keyword Tool, and I think everyone should use it to figure out the right keywords to SEO for. 965815_sleeping_beauty-fromsxchu-photo-blog.jpg

So what exactly is the difference? We all know that we need to SEO our websites or blogs for the best and highest traffic keywords that target our customers. In the past to get accurate keyword numbers on a monthly basis, we use to recommend Overture/Yahoo’s Search Marketing tool. We stopped recommending it last year, as it was inaccurate and did not seem to provide consistent data. Most Keyword Search tools are still using it and are therefore inaccurate. So SEO Tips #4 is that you need to use the Google Adwords account, and go to the Tools section, and use the Keyword Estimator to see how many clicks you will get for your keywords. 978679_white_petunia_flower_isolated_on_black_background-photo-blog-fromsxchu.jpgFor our purposes of building the business social networking site for b2b lead generation for ITEX, we are contemplating targeting the keywords business versus marketing. We just saw some major differences in traffic, as the keyword Business could get a whopping 30,000 clicks in a day, while marketing can get about 6,000. These are still huge numbers compared to even keywords such as SEO and blogging, which we focus on quite a bit. Which get about 100 to 500 clicks a day, so which one’s should we target? Go ahead and comment let us know, I will tell you out bias, at the bottom of the post.

Not that I want to beat this keyword thing to death, it is important to discuss the far reaching effects of this SEO tip of targeting high traffic keywords. Folks you have to drive enough traffic for your business, that is the bottom line, and we all have to focus on driving sales for our companies. And, that usually means our SEO efforts have to lead to higher targeted traffic leads. This world of lead generation and business marketing usually has to do with b2b and b2c companies. We as SEO experts are dealing with the ultimate goal of any website, to get any many leads as possible for the business. Which ultimately leads to more sales. Some times and often sales are conducted on the website without having to lead to leads, sales are the ultimate goal, leads don’t matter as much, and that is usually the case with b2c sites. So other than the world of b2b business products for businesses buying and selling things to each other, things usually fall in to b2c, which deals with business to consumers, rather than b2b which is business to business. You have undoubtedly seen that SEO is discussed in many SEO blogs for both segments and makes a difference for both types of websites.

For our personal Internet Marketing business, we are trying to decide which keyword to target, both marketing and business related keywords are being discussed internally. As they are probably the top 5 most related keywords to grab business related traffic. So who is searching for this kind of traffic and why should we care? First of all, SEO which stands for Search Engine Optimization is part of SEM, which stands for Search Engine Marketing, which is part of Internet Marketing, which is part of Marketing, which is one of the biggest components of Business. All of this makes sense if you are an SEO company which we are, so we belong in the world of business, but isn’t it important that we target the world of marketing first? Yes, it seems like I am thinking out loud, isn’t that the purpose of blogs, to make our journaling part of the interactive conversation with our self and our readers:-)?

So for marketing to be effective, it has to promote the business to sell products and services. And, for SEO to be effective it has to look at keywords from Google Adwords Traffic Estimator tool, and the bigger the targeted traffic the bigger your sales. I did need to confirm this SEO Tip and hammer it home, you need to target high enough traffic keywords.

So don’t get ranked high for the wrong keywords, as you won’t get the traffic, the leads or the sales. This is what will happen to you even if you did a great job as an SEO. I hope all of this makes sense, this is what I was trying to do to provide a wholistic view of SEO in the grand scheme of business and marketing. If you found this topic boring or too confusing drop me a line, I will go back and read and edit this article again, it was difficult for me to write.

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